Search Engine Optimization doesn’t have to be complicated or difficult. In fact, SEO can be quite easy if you have the right steps to follow. Below we’ve provided you with five basic steps to get you started.
- Pay Attention to Keyword Opportunities
To be successful in SEO, you have to know what keywords people are searching for in order to know what keywords to utilize as well as what type of topics people want to read about. Aim for keywords that are popular in Google but have yet to be completely exhausted online.
- Look for Popular Content and Make it Better.
Once you discover what people are looking for, research the content that is out there and think of ways to improve it. Creating interesting and reputable content is not that difficult, all you really need to start is a basic WordPress blog. Find something that interests you, and start writing about it.
- Make Your Site Search Engine Friendly.
If people can’t find your website, then all of your hard work put into creating and posting valuable content is for nothing. It is extremely important that the content you post can be properly accessed by search engines. This means keeping your URLs short and your webpage easy to navigate. It is also important to not put your text in an image or the bots won’t be able to detect it. My best advice to webmasters is to keep your website simple and fill it with lots of useful content. This will make it both user and bot friendly.
- Focus on getting Links
While followers and likes on social media outlets can be beneficial, getting links is much more valuable. To get links, you must have interesting content that isn’t simply aimed at trying to get users to buy your product. If your posts are too geared towards selling people things, you won’t get links and your website will suffer. Getting linked back is one of the fastest ways to increase traffic to your site.
- Build Credibility
Although good content and links are important, you need to build your own credibility to push more people toward your website. The quickest way to do this is by participating in speaking engagements in your area. There are plenty of public speaking opportunities posted online, all you need to do is start applying to them and wait and see who responds. Don’t be nervous if you’ve never done public speaking before, just start with something small and local and work your way up. This will establish your credibility and make you an expert on your topic. And, especially if you refer people to you site, your webpage visits will skyrocket!