Your company’s online reputation plays a huge role when determining how you rank on Google. One way to build a positive online reputation is through good reviews from satisfied customers.
Good reviews have a huge effect on SEO as they can help you rank higher in local Google searches. The larger amount of positive reviews your business receives, the more likely it is that you will have a high ranking in local searches. In fact, Google now ranks the best businesses in any given category in the top three spots for local business searches. Therefore, every good review your company receives gets you that much closer to securing one of those top 3 spots.
Positive ratings lead to higher Google rankings which in turn leads to more visits to your webpage. More visits to your webpages ultimately results in more revenue for your business.
However, not all reviews are equal, and there are a few factors to consider when soliciting reviews from satisfied customers. The first thing to consider is what platform your reviews can be found on. Some platforms are more beneficial in regards to Google rankings than others. The best platforms for reviews are Google+ (obviously), Foursquare, Yelp, Citysearch, and Yellow Pages. Good reviews on these sites are likely to give your website the boost it needs in Google rankings.
Webmasters also need to be aware of industry-specific websites. For example, if you are a local florist looking for business from brides to be, having positive reviews from websites such as theknot.com would be very valuable.
Quick Tip: Want to see who is mentioning your business? Sign up for Google Alerts to monitor what is being said about your company online. That way you can promote the positive opinions while suppressing the negative reviews.
Overall, good reviews for your local business can be very beneficial, as they can result in higher Google rankings, more website traffic, and ultimately an increase in sales. Start building a positive online reputation by signing up for one of the many local business websites mentioned above to provide customers with the opportunity to leave a favorable review.