It can be difficult for service-area businesses (SABs) to attract local customers when they do not have a physical storefront for potential clients to visit. Oftentimes, SAB owners will have to go and meet customers instead of customers coming to them, resulting in clients in numerous different cities. For example, a SAB located in Indianapolis may have to travel to visit potential customers and end up with clients all over Indiana. While this may seem like a positive thing, it can severely hinder the ranking ability of an SAB website. However, there are many steps you can take to help reach more people in your local market.
First, you need to decide on what physical address you are going to use and put it on all of the sites you use to market your services. This address can be your office address or a home address, it doesn’t matter as long as it is located in the your target area. Next, you need to decide whether or not you are going to hide your address from potential customers when they Google your business. You should hide your address if you are using a home address and don’t want customers to visit or you are using an office address that is not staffed during the day. However, it is advisable to have your address listed on your website and other marketing sites to help attract local customers and to get your site higher in Google rankings.
You also need to consider how you are going to list the areas you service on Google My Business. You want to attract a large customer base while still focusing on your local area. But be warned, listing too many zip codes or cities as service areas can result in your pinpoint being moved to a different location than your actual place of business. My advice is to list the major cities you service but don’t go overboard with it.
Another helpful tip for service-area businesses is to have long store hours listed online. One advantage of not having a storefront is that you can list the hours your business is open as the hours you are available to take calls. Many service area businesses will claim they are open 24 hours since they are always available to answer their phones. This can be a simple yet effective way to attract more clients; people want to know that they can get ahold of you whenever it’s most convenient for them.
Lastly, it can be difficult for SABs to rank in Google outside of the city they are located in. If you are interested in servicing areas outside of your city than it is crucial that you develop a good marketing plan to target other areas. This can be done by creating interesting content that includes the various areas you do business in. For example, if your business is located in Indianapolis, IN but you do a lot of business in Carmel, IN, then it would be beneficial for you to put content up regarding your work in Carmel with the location listed. It can also be beneficial for SABs to utilize Private Blog Networks to help generate more website traffic.
Attracting local customers can be difficult, but implementing the steps listed above can help your business significantly increase its local client base as well as climb the ranks of Google in your area.