According to multiple SEOs, webmasters, and automated web-ranking tools, Google is gearing up to make some big changes to their ranking algorithm. Numerous SEOs noticed a significant increase in the amount of changes Google made to their ranking system last weak, suggesting that a big change could be happening in the near future.
Some have speculated that these changes could be related to the Google Panda 4.2 update while others believe this upcoming transition is not Panda related at all. Google has not commented on the changes being made which leaves many to wonder what adjustments are being made to the current algorithm. However, the updates that have been made thus far have been minor and may not necessarily point to a larger change being made in the future. Some people suggest that both updates made in the past few weeks (October 14-15 and October 20-21) could have both been Panda related, as it is known to be a slow update that is resulting in an even slower roll out.
While Google has yet to comment on the changes themselves, Gary Illyes did explain that the algorithm undergoes hundreds of changes and that Google cannot confirm updates made to it.
Regardless of the updates made to the algorithm, even minor changes like the ones we’ve seen these past few weeks confirm the necessity of search engine optimization. Professional SEO companies work hard to stay up to date with the latest changes made by Google and adjust their tactics in order to ensure your website stays at the top of Google rankings despite the ever changing Google algorithm. It is now more important than ever for companies to stop trying to handle their SEO on their own and hire professionals who can deliver the best possible results. Your website will experience a substantial growth in traffic when you decide to employ the services of a professional SEO business.